I can't afford it, now. I will come back when I have money.
I heard this from a person who told me they have less than three months cash left and they do not have a believable plan to make things better. It would be a shame to see all the effort put into creating an office wasted because they haven't created a business to use the space.
As a business person this is tough to hear. Like an audiologist hearing someone say they are going to lose their job because of their hearing loss and then saying they will be back to buy hearing aids when they find a new job.
The cost of my services will not make or break this person's business. If I'm worth it they will develop a believable plan and can move on to great things. If I'm not worth it they will still run out of cash in the same month. They wouldn't be the first person who added me to their support team and later will tell me it was the scariest thing they have ever done.
It is also possible this person would rather fail then change. I am not very good at watching people fail and the people I work with do need to want to get better. I have learned that some people fear failure less than they fear change. This particular individual seems married to an outdated business plan that isn't working as hoped. I know they worked very hard building their plan, I know it helped get them from where they were to where there are now, and I know that is good. I also can see very clearly what is not working for them now.
If you know someone who is not feeling successful in their business, encourage them to say yes.