As a casual bike rider, my fascination with this one bike event seems misplaced.
Unless you realize anyone with responsibility for a team can learn from le Tour.
How does this event keep everyone interested? Not just the participants, but for those watching. Let's face it watching a bunch of biker's ride 100 miles each day isn't exactly the kind of thing we would imagine spending weeks doing is it.
If the Tour was a three week bike ride around the country and the only thing that mattered was one person winning at the end we would hardly pay attention.
But that is not the case. There are lots of chances to win each day, individually and as a team.
The Tour was started by a newspaper person that wanted to have daily news so he could sell newspapers every day during the summer when sales were traditionally slow. Bikes were relatively new and he thought a bike race would generate interest. Ok, a one day race might sell papers one day, but what about a race that went on for a month?
Therefore every day there is news. Who is in the yellow jersey (the overall leader) plus the green, white, and spotted for leaders in different areas of the race (young racer, sprints, king of the mountains). Then there is the one team that gets to wear yellow hats. Each day there is a winner for the day, plus winners for certain intermediate spots (sprints) and winners for getting to the top of the hill first. Individual winners, and then team winners. Most aggressive gets to wear a red number the next day. Those are the "official" chances to win. Then there are the "other" like leading a breakaway and getting your teams sponsor exposure on TV. Crashing and continuing, getting courage points and sponsor press exposure. Even things like who became sick and dropped out are news. Not to mention the best rider from any particular country, or team from a country, or first of a particular race or location to do something.
Now, think about your office. Is what you do more important than a bike race? Do you have as many ways to win? Do you think if you had more ways to win your team might be more motivated?