We all know branding is very important. We also know if you don't brand yourself others will brand you. Sometimes this works out great for you. But often you end up branded by your competitors and people who don't have your best interest at heart.
What does it mean to brand yourself? What is your brand?
Your brand is how you are defined by yourself and others.
If you are not sure you can ask, but most people will not tell you honestly. Either they don't know enough to understand the question or are not observant enough to provide a useful response. And sometimes, unfortunately, people just aren't honest.
Therefore it is important to make an effort to decide exactly you want your brand to be and then to reinforce it by everything you say, do, and are.
All too often people brand themselves based on their degree their profession or their years of experience. Yesterday I asked someone and they said "I am a Dr. of Audiology with more than 10 years of experience looking for a position where I can continue to develop and learn." This effectively became her brand expression in my mind.
Take a moment to write down your brand as you would want it to be. If you can't, you want to figure it out.
Why do this? Because your brand is a written description of your personal purpose, and I bet if you don't have it written down you are not consistent.
It is important to be consistent because it is time-consuming and expensive to communicate anything. The more consistent you are the easier it will be to communicate your brand clearly to the benefit of you and those you serve.