This was a section grabbed from a published job opportunity for a hearing aid company sales representative. You know, the people who sell hearing aids to your business. These are the people that want you to believe they are on your team first. They want you to think they are really focused on getting you the best deal possible for you and your patients.
Notice the first thing they are responsible to do.
"Increase the percent of contribution margin". What does that mean to you? It means their first responsibility is to increase the average sales price you pay for hearing aids and to reduce discounts you may be able to get. I am not pointing this out as if it is a bad thing. It is a reasonable request from their employer.
So when they are acting as if they are on your team first you need to always realize that they may have, in fact probably have, a higher responsibility to their employer. The employer is their one and only customer, you are one of many accounts. They must please their employer and they want you to help them. So don't be surprised when they somehow fail to let you know about better prices you may be able to achieve.
It is part of your job to give them a plausible reason why they must give you the best pricing and service their company can provide.
Reference Excerpt:
Specifics:
This position is responsible for increasing the percent of contribution margin, digital product mix percent, and the total number of units purchased by each account over the previous year. Grow the territory market share percent, and increase the net sales revenue. This position will also be responsible for troubleshooting problem fittings.
Requirements:
Doctor of Audiology highly preferred. 4 year degree preferred
