There is a line in a Sheryl Crow song that I love about success: "It's not having what you want, it's wanting what you've got." I have no idea if this is actually what she meant when she wrote it. But it resonates with me this way.
There is a lesson here for all professionals in business:
Success often isn't about having all the resources, patients, staff, materials, vendor support, that you might have, or that someone else has.
It is often about "using what you've got" to the fullest.
I was recently discussing with an Audiologist opportunities he had. There were lots of things he said he wanted to do, or wished to do, but all required resources he didn't think he had, or wasn't comfortable in this economy spending in that way. He started out discouraged.
When we stepped back and changed his focus from things other people were doing that he would like to do, to things he actually could do with resources he already had at his disposal.
We quickly identified significant things he could actually do, using existing resources (accountants call these sunk costs) that will more than likely be better for him than the things he couldn't do.
When in doubt, look around, ask someone who knows you what is there that you don't see, and then use what you've got!
Rick
