I know Doctors of Audiology want to refer to their customers as patients. As for me, I never want to be a patient. Being a patient means bad things; something is wrong with me. It means I am helpless in the medical system. It means poor customer service. It means insurance companies. It means I am in a bad situation. Patients are in hospital beds, mostly undressed getting no sex in the process. I hate being a patient.
Have you ever looked up the meaning of patient in the dictionary? It means; (from www.dictionary.com) bearing provocation, annoyance, misfortune, delay, hardship, pain, etc.
No wonder I don't like being a patient.
I want to be a customer. When I think customer I think "the customer is always right"; OK, I know that isn't really true. But it sure sounds better. As a customer I feel empowered to purchase something I want. I like being a customer.
A customer: (from www.dictionary.com) a person who purchases goods or services from another.
I like to be a customer.
Perhaps the people you serve would rather be customers also. Would you rather be a patient or a customer?
I believe this will help you,